Guest engagement is keyįrom fitness and cooking classes to TikTok dance tutorials, we’ve seen it all when it comes to the types of activities brands explore in order to engage media attendees virtually. Now in the heat of our second virtual series, we’re putting our gained insights and user feedback to work to make our house and client virtual events better than ever!Īs we look back on each unique virtual brand activation we’ve hosted and planned, we’ve identified key learnings that are sure to enhance any virtual event and leave your guests inspired, educated, and eager to learn more.
Our first virtual event series, CerconeBrown’s Summer House Staycation, came to a close in early August, and our team quickly shifted gears to begin planning our second virtual event series – Cercone Brown’s Home for the Holidays.
When the pandemic hit, we immediately shifted our House Program model to virtual in order to continue doing what we do best – help brands connect with media on a personal level through face-to-face interaction and authentic experiences with products. Since March, virtual has become our “new normal” when it comes to hosting experiential brand activations.
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